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Insights on cash flow, financial leadership, and growing your business.

Ryan Forrestal

Revenue Up Profit Down: What Growth Hides

Revenue was up 34%. Net income was down 11%. It’s a classic revenue up, profit down pattern, and it almost never means what owners assume it means. The owner’s first instinct was that costs had gotten away from him. Somebody wasn’t watching closely enough, or someone had gotten sloppy while the whole team scrambled to […]

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Ryan Forrestal

What Is Days Sales Outstanding (DSO) and How to Improve It

What Is Days Sales Outstanding (DSO) and How to Improve It You sent the invoice 47 days ago. The customer hasn’t paid. They haven’t called. They haven’t responded to the polite follow-up your bookkeeper sent two weeks back. Meanwhile, you’ve already paid the labor and materials it took to do the work. That gap kills […]

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Ryan Forrestal

How to Read a Profit and Loss Statement

How to Read a Profit and Loss Statement (Without an Accounting Degree) You open the P&L your bookkeeper just sent. There are line items you don’t recognize, subtotals that don’t match what’s in your bank account, and a “Net Income” number that doesn’t feel anything like how the month actually went. If you’ve ever nodded […]

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