Resources

Financial Controller and Accounting

Ryan Forrestal

HVAC Profit Margin Shrinking? Four Causes and How to Fix Them

When an HVAC company grows revenue 30 percent and the HVAC profit margin still shrinks, the cause is almost always one of four things. Pricing didn’t keep pace with costs. Growth landed in a lower-margin service line. The shop added crews faster than the schedule could use them. Or overhead grew ahead of the revenue […]

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Ryan Forrestal

Job Costing for Movers: Cost Per Move, Cost Per Truck, Cost Per Crew Hour

Job costing for movers means working out what each move actually cost to run, then comparing that number to what you charged. Three inputs drive it: cost per crew hour, cost per truck hour, and materials per job. Most movers price from a market rate or a competitor’s quote. So some jobs quietly lose money […]

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Ryan Forrestal

Standard Costing vs. Actual Costing: Which One Should a Small Manufacturer Use?

Standard costing vs. actual costing comes down to this. Standard costing assigns each product a predetermined cost based on expected material, labor, and overhead. Then it tracks variances against actual results. Actual costing assigns each product the real cost incurred for that specific run. Most small manufacturers between $5M and $25M in revenue do better […]

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Ryan Forrestal

What Should Labor Cost Be as a Percentage of Revenue in Home Services?

Labor cost percentage for a home services business commonly lands somewhere in the high teens to mid-thirties percent of revenue. That wide range isn’t a mistake. It depends on whether you’re measuring direct field labor alone or a fully loaded figure. It also depends on your specific service mix. The number matters less than knowing […]

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Ryan Forrestal

Home Services Fractional CFO: The 2026 Guide

A home services fractional CFO gives HVAC, plumbing, electrical, and similar trade businesses CFO-level financial management. No full-time hire required. That means pricing discipline, labor cost control, cash flow forecasting, and monthly reporting an owner can actually use. It’s the role that answers the question every growing home services owner eventually asks: why did revenue […]

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Ryan Forrestal

Customer Deposits Are Not Revenue: The Mistake That Overstates Every Boat Builder’s P&L

Customer deposits are not revenue. They’re a liability. The boat builder still owes the customer a finished boat, or the money back, until the work is actually done. Recording a deposit as revenue the day it hits the bank is the single most common mistake we see in boat builders’ books. It’s a mistake that […]

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Ryan Forrestal

Busy in June, Broke in January: Fixing Seasonal Cash Flow in a Moving Company

Moving companies run out of cash in the off-season because the P&L takes an annual view, but the bank account runs on a weekly one. Moving and storage businesses typically see their slowest stretch from late September through March. A year can close profitable while still including several months where payroll is a genuine question. […]

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Ryan Forrestal

The 13-Week Rolling Cash Flow Forecast: What It Is, How It Works, and How to Run It Every Week

Almost every owner I have worked with has had the same week at least once. The month closed profitable. Yet the bank balance says something different. Payroll is Friday, a quarterly insurance renewal just cleared, and the two biggest invoices are still sitting in a customer’s approval queue. Nothing is wrong with the business. Everything […]

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Ryan Forrestal

What Is Days Sales Outstanding (DSO) and How to Improve It

What Is Days Sales Outstanding (DSO) and How to Improve It You sent the invoice 47 days ago. The customer hasn’t paid. They haven’t called. They haven’t responded to the polite follow-up your bookkeeper sent two weeks back. Meanwhile, you’ve already paid the labor and materials it took to do the work. That gap kills […]

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