Resources

CFO Role

Ryan Forrestal

The Home Services Weekly Scoreboard: Eight Numbers That Predict the Month

A home services KPI dashboard is a one-page weekly view of the numbers that drive the month. Eight cover most of it. They are average ticket, close rate, labor cost percentage, technician utilization, callback rate, cash against forecast, DSO on commercial accounts, and marketing cost per lead. Reviewed every Monday, they therefore show how the […]

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Ryan Forrestal

Inventory Turns, Absorption, and the Overhead Your Plant Isn’t Charging

Manufacturing overhead absorption is how a plant assigns fixed overhead, such as rent, equipment depreciation, and supervision, to the units it makes. A predetermined rate, built on normal capacity, therefore spreads the fixed cost across expected output. But when actual output falls short, the unabsorbed overhead does not belong in inventory. Instead, it hits the […]

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Ryan Forrestal

Preparing a Business for Sale: What Buyers Look at in Your Financials

Preparing a business for sale means making your financials something a stranger can trust. So buyers check three years of consistent statements, whether earnings are real and repeatable, how much cash the business needs, and how much depends on you. But we advise starting at least a year before you want to sell. So this […]

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Ryan Forrestal

HVAC Profit Margin Shrinking? Four Causes and How to Fix Them

When an HVAC company grows revenue 30 percent and the HVAC profit margin still shrinks, the cause is almost always one of four things. Pricing didn’t keep pace with costs. Growth landed in a lower-margin service line. The shop added crews faster than the schedule could use them. Or overhead grew ahead of the revenue […]

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Ryan Forrestal

Job Costing for Movers: Cost Per Move, Cost Per Truck, Cost Per Crew Hour

Job costing for movers means working out what each move actually cost to run, then comparing that number to what you charged. Three inputs drive it: cost per crew hour, cost per truck hour, and materials per job. Most movers price from a market rate or a competitor’s quote. So some jobs quietly lose money […]

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Ryan Forrestal

Manufacturing CFO Services: What a Fractional CFO Does in a $5M–$25M Plant

Manufacturing CFO services for a $5M to $25M plant focus on three things a standard bookkeeping setup rarely gets right. Does the plant cost products accurately enough to price with confidence? Does fixed overhead actually make it into unit cost as volume changes? And does someone manage cash tied up in inventory and receivables deliberately, […]

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Ryan Forrestal

What Should Labor Cost Be as a Percentage of Revenue in Home Services?

Labor cost percentage for a home services business commonly lands somewhere in the high teens to mid-thirties percent of revenue. That wide range isn’t a mistake. It depends on whether you’re measuring direct field labor alone or a fully loaded figure. It also depends on your specific service mix. The number matters less than knowing […]

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Ryan Forrestal

Customer Deposits Are Not Revenue: The Mistake That Overstates Every Boat Builder’s P&L

Customer deposits are not revenue. They’re a liability. The boat builder still owes the customer a finished boat, or the money back, until the work is actually done. Recording a deposit as revenue the day it hits the bank is the single most common mistake we see in boat builders’ books. It’s a mistake that […]

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Ryan Forrestal

Fractional CFO for Boat Builders: WIP, Deposits and Delivery Timing

A fractional CFO for a boat builder does one thing generic bookkeeping almost never gets right. They separate what A fractional CFO for a boat builder does one thing generic bookkeeping almost never gets right. They separate what the builder has actually earned on a long, deposit-funded build from cash that’s just sitting in the […]

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Ryan Forrestal

Busy in June, Broke in January: Fixing Seasonal Cash Flow in a Moving Company

Moving companies run out of cash in the off-season because the P&L takes an annual view, but the bank account runs on a weekly one. Moving and storage businesses typically see their slowest stretch from late September through March. A year can close profitable while still including several months where payroll is a genuine question. […]

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