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Insights on cash flow, financial leadership, and growing your business.

Ryan Forrestal

The 13-Week Rolling Cash Flow Forecast: What It Is, How It Works, and How to Run It Every Week

Almost every owner I have worked with has had the same week at least once. The month closed profitable. Yet the bank balance says something different. Payroll is Friday, a quarterly insurance renewal just cleared, and the two biggest invoices are still sitting in a customer’s approval queue. Nothing is wrong with the business. Everything […]

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Ryan Forrestal

How CFOs Optimize the Business Model: Aligning the Whole Company Behind a Few Key Wins

I have sat in a lot of leadership meetings where three people had three different numbers for the same week. Not because anyone was careless. Sales pulled from the CRM, operations pulled from the field, accounting pulled from the general ledger, and all three pulled at a different hour. The meeting turned into a debate […]

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Ryan Forrestal

What Is Days Sales Outstanding (DSO) and How to Improve It

What Is Days Sales Outstanding (DSO) and How to Improve It You sent the invoice 47 days ago. The customer hasn’t paid. They haven’t called. They haven’t responded to the polite follow-up your bookkeeper sent two weeks back. Meanwhile, you’ve already paid the labor and materials it took to do the work. That gap kills […]

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